Maserati thrills meet midsize-SUV versatility in the all-new Grecale. These concepts brought together the best in luxury, innovation, and performance to make the most of every drive you take.

Maserati owners expect a high level of sophistication with everything they interact with – including their direct mail, emails, and digital experiences. Over the past few years, I have created campaigns that have enticed new owners and kept the current drivers interested in what’s to come. This included the launch of 6 new vehicles and welcoming thousands of new owners.

“Re:” is the start of many important business communications. It’s an indication that valuable information is contained within. At Comcast Business, Re: could mean more than “Regarding your business.” It could mean Re:growing your business. Re:connecting it. Re:viving it and Re:inventing it. With a range of products for improved connectivity, Comcast Business can help small business owners Re:imagine a better, faster way to do business.

The creative strategy was to call attention to the unusually vast customization qualities of the all-new Dodge Dart – and to do it while staying true to the distinctive tone and manner of the Dodge Dart advertising campaign.

The solution came in the form of a high-production-value swatch book similar to those used for home décor products. We bound our Dart Swatch Book at one corner by a grommet and then further held the pages together with a thick, Dodge-branded rubber band.

Our Dart Swatch Book hit home with our audience, achieving a 126% ROI.

This video was created to promote the Deere Data Factory internally to employees.

The creative strategy was to connect on a visceral level with SRT and other high-performance driving enthusiasts by not just explaining, but also actually celebrating the enhanced speed, power, technology and refinement of the new SRT brand vehicles.

The consumer excitement for the piece and natural social buzz differentiates this piece.  There were posts on Twitter and Facebook from exuberant recipients thanking the brand as well as showing off the TDM, letter, and flag.  Kits and flags were also seen listed for sale on eBay.  Enthusiasts who had not received a communication were calling or posting to inquire how they could get one for themselves. Though relatively expensive to produce and focused on high-end, exclusive vehicles, incremental sales resulted in a positive ROI.

Created a spot to promote the Consumers Energy App.

Alfa Romeo boldly returned to North America with the iconic 4C and 4C Spider. To show its appreciation to its owners for purchasing such an exquisite vehicle, Alfa Romeo produced an exclusive Owner Welcome Kit.  

Inside the limited edition kit was an official certificate of authenticity, a new owner's brochure and two genuine leather luggage tags embossed with the Alfa Romeo script logo. Once the luggage tags were removed, the Alfa Romeo box was to be used to house important vehicle documents. 

This concept was developed to break through the status quo of dental insurance ads and speak directly to dental students and dentists. To do so, we focused on luminaries whose words have influenced and inspired dentists and dental students around the world.

In this campaign, we “quote” these titans of teeth to show our target audience the wisdom of getting ADA-sponsored insurance plans from Great-West Financial. 

We wanted to build on the buzz and awareness of the FIAT “Immigrants” TV commercial that featured FIAT 500 vehicles driving into the Atlantic Ocean in Italy and reemerging on the shores of America. The solution came in the form of an impeccably authentic passport that featured the FIAT 500 as the traveler.

Not only did the passport creative extend the “Immigrants” broadcast creative, but it also reinforced the FIAT “Choose your Italian Adventure” Sweepstakes while playing into an audience with a high propensity for travel and trying new things. And with a response rate of nearly 9.4% among a 95% conquest audience, the creative proved to be a huge success.

Launching a car is one thing. Launching a Maserati is quite another. The Ghibli was Maserati's entry into the lower-end luxury car market and our main objective was to let consumers know that a Maserati was now within their reach. Using geo-targeted data and playing off the Super Bowl spot "Now We Strike", we delivered our message with an email cadence and microsite. 

When a consumer requested a catalog of the FIAT Abarth we wanted them to receive a piece as customized as the vehicle itself. To achieve this we developed a digital print-on-demand brochure. This 16-page brochure was printed bi-weekly and updated on-the-fly with new offers and models, then mailed when requested online.