The creative strategy was to call attention to the unusually vast customization qualities of the all-new Dodge Dart – and to do it while staying true to the distinctive tone and manner of the Dodge Dart advertising campaign.

The solution came in the form of a high-production-value swatch book similar to those used for home décor products. We bound our Dart Swatch Book at one corner by a grommet and then further held the pages together with a thick, Dodge-branded rubber band.

Our Dart Swatch Book hit home with our audience, achieving a 126% ROI.